BARCODE DATALINK Since 1991
About

Same trade, four generations of machine.

Barcode Datalink has been putting barcodes onto things and reading them off again in Australia since 1991. The job has never changed: get accurate data off a shelf and into a system without a person retyping it. What has changed, roughly once a decade, is the equipment — and each time we have had to learn it properly rather than sell it out of a catalogue.

1991

Batch mode, and a cabinet full of it.

The Psion Organiser first, doing real stocktakes in Australian warehouses while most people still thought of it as a pocket diary. Then the Nippon Denso BHT-3000, the Symbol PDT3100 series, and later the Symbol LDT-3805. Monochrome screens, a wand or a laser, a few hundred kilobytes of memory, and a serial cradle.

All of it was batch. Operators counted all day, docked the terminal, and the data went up that evening. A revolution over a clipboard — but you found out about a mistake the next morning, by which time the pallet had moved.

Andrei Spiegel in 1995 in his garage home office, behind seven Symbol
                  PDT3100 terminals on a desk, holding an eighth
Andrei in 1995, finishing university, with seven Symbol PDT3100s staged for a customer and an eighth in his hand — monochrome screens, rubber keypads and a serial cradle each. This is the garage. Barcode Datalink started in his bedroom in 1991 and moved out here a year later, which was the whole premises for the first few years. The bookshelf is Microsoft Access and C manuals, which is what building a stocktake system looked like before anyone said “cloud”. My dad still has this lamp.
The badge changed twice

Symbol, then Motorola, then Zebra.

Symbol Technologies was bought by Motorola in 2007, and Zebra bought that enterprise business from Motorola in 2014. The name on the scanner changed twice without much changing underneath it — which is why a customer with a drawer of Motorola-badged equipment is not as stranded as they think, and why we can usually tell you what a fifteen-year-old device will and will not still do.

Symbol Technologies logo — the word symbol in lower case, struck through by a red laser line
1991 – 2007

Where we started

Batch terminals, serial cradles and Spectrum24 wireless — the equipment in the photograph below, sold and installed when it was new.

Motorola logo — the encircled double-peak M beside the Motorola wordmark
2007 – 2014

The badge changed

Same engineers, same part numbers, a different name on the box. Almost nothing underneath it changed, which is the whole point of this row.

Zebra Technologies logo — the striped zebra head beside the Zebra wordmark
2014 – now

Where the line lives

Everything we sell new. A scanner bought from us in 1995 and one bought today are the same product line, three owners apart.

A page of 1990s Symbol Technologies equipment — batch terminals, a wireless
                  network diagram, label printers and scanners
The equipment of the period: batch terminals, a Spectrum24 wireless network diagram, Stripe label printers and the scanners of the day. Most of it is still in a cabinet here. None of it runs any more.
Andrei Spiegel photographed in 2015, seated, in a navy suit
Andrei in 2015 — twenty-four years in, and about the halfway point of the story on this page.
What that is worth to you

Thirty-five years is not a boast, it is a lookup table.

01

We have met your problem

Printheads that fail early, scanners that will not read one particular label, counts that never reconcile. These are not new problems and there are usually two or three likely causes, not twenty.

02

We know what is still supported

Which printers still have printheads available, which scanners can still take a current Android, and which are genuinely at the end. Buying advice is worth more when it sometimes says don't.

03

We build software too

Stocktakes Online is ours, written for the scanners we sell. When something in the field does not work, there is nobody to blame and nobody to wait for.

Where it led

Stocktakes Online.

In 2008, Windows Mobile arrived with colour screens, real databases and — the part that mattered — wireless. That was the moment a count could stop waiting until the evening, and we built a portal so scanning went online as it happened. It is the same idea the current product still runs on: the count is not yours until it has left the device.

Talk to someone who has done this before.

Not a call centre, not somebody reading you a spec sheet. The same number since 1991.

Get in touch